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Plan for the perfect product with our PRD template

A product requirements document (or PRD sample) is an outline that explains the purpose, features, functionality, and behavior of a new product or an add-on to an existing product. This is typically done during the development process by a developer or project manager. When completed, it’s a useful tool to align various teams on the next steps, product specs, potential marketing campaigns, budgetary constraints, etc.

Although the aspects you include can be tailored for your company and product’s specific needs, a PRD document template generally consists of the product’s purpose, its features and functionality, the user personas you’re catering to, the product’s design, its main value propositions, and the potential risks involved.

Start by downloading our product requirement document sample, which you can fill in and edit as you develop your product. From there, determine the product’s purpose. What will consumers use it for? Keeping this top of mind, you’ll be able to make subsequent choices that support its primary purpose.

To that end, what features will it have? If your product encourages consistency, maybe it has a built-in alarm. If it’s intended to streamline workflows, it might have a sleek, simple design. If you’re trying to eliminate environmental impacts, you might make a reusable product out of post-consumer recycled materials. The options are endless, so long as they align with your predetermined purpose.

After that, define your user personas. Who is going to use it, and what are their pain points? Finally, identify your goals, indicators of success, and value propositions. With all this outlined in your product requirements document example, you’ll be ready to move into the subsequent phases of development and production, armed with the most important details and how they support one another.