Steal this template: Bring a user persona to life with Figma Weave

An Ideal Customer Profile (ICP) is supposed to make a customer real—a detailed picture of who you’re building for. For Sara Clayton, lead product designer on Dropbox Replay, that meant capturing video editors, audio engineers, and production managers: people whose jobs happen in front of timelines and mixing boards. ICPs built from static assets didn’t work.

“I would throw out all these diagrams and user stories, but something wasn’t clicking,” she says. At one point, she even asked a colleague to record a quick skit to show how a feature would work. Over time, they found that beat-by-beat slide decks that told stories from an ICP’s point of view worked best—but that meant using a single, recycled headshot over and over. “I’ve always desired more color when we talk about these narratives,” says Sara. “We’ve lost what a media producer looks like in their element. What if we put them in a more realistic setting?”

So she turned to Figma Weave

. Using a headshot and a single prompt, she generated an image of the media producer in a realistic work setting—sitting in front of a Premiere Pro screen. When a coworker suggested the style wasn't quite right, she uploaded a reference image to update the outfit. Doing this in Weave gave Sara more control than a standard chatbot: “It's just so much clearer to see the iterations. When you're in Gemini or ChatGPT, you don't have as much control over the different variables.”

Weave gave her a faster path to a sense of connection and authenticity. “The goal is trying to be more human again with these things,” says Sara. “Now, we can amp up storytelling and bring personas into higher fidelity.” More importantly, it allows Dropbox’s carefully crafted ICPs to have a real impact on strategy.