From Pfizer to SAP: Building design systems that scale

For enterprise organizations managing complex product ecosystems, a robust design system is more than a nice-to-have—it's a critical business driver. Leaders from Pfizer, SAP, Workday, Bill, and Allstate share how Figma's powerful features help them maintain consistency and accelerate value delivery at scale.

"As a design system at a company like Pfizer, it's actually a lot more challenging than a singular product company," explains Sasha Giacoppo from Pfizer, who oversees design systems across 50-100 different products. Their team leverages Figma to create consistency while maintaining the Pfizer brand across their vast portfolio.

The business impact of design system consistency is clear. At SAP, the numbers speak for themselves. "97% of our sales force believed that UX consistency was actually a key driver of the sale," reveals Sophia Levens. Their team has embraced Figma's variables feature and UI kit structuring to support both central teams and individual product lines across the organization.

For fintech company Bill, Figma serves as the single source of truth. "Having that singular source of truth through our design system that we've built through Figma accelerates not only the work but accelerates value to the customer," says Greg Tariff.

Powerful Features Drive Evolution

Teams are finding innovative ways to leverage Figma's capabilities. Allstate's Rolando Ponce de Leon highlights how variables streamline their workflow: "Variables help us make little changes in specific places, and those changes can propagate throughout multiple files and throughout our libraries."

At Workday, the Figma API plays a crucial role in governance and evolution. "We're able to look at instance detachments, the number of times an instance was applied, and see how people are actually using our design system," shares Chris Hall. This data-driven approach helps them evolve the system and focus support where teams need it most.

The continuous innovation on Figma's platform, including the recent variables update, keeps enterprise teams excited about the future. As SAP's Levens puts it, "We've seen so many new features and capabilities coming out of Figma over the last few years that have really helped us hit our needs, and we're just excited to continue to grow together with Figma."