The backward design approach involves starting at your endpoint, then working backward to figure out how you might get there. For example, if your goal is “Release a mixtape,” one step back from that might be “Submit my songs to streaming platforms.” Another step back would be “Design the album artwork.” Before that, you’d have “Record the music.” And so on and so forth—or so back this way. In this case, to gain additional knowledge about how the end result is initially achieved on a step-by-step basis.

To create your own backward map, start with a backwards planning template from FigJam. From there, invite all the relevant players into a room (real or virtual) and start jamming.

For more instructions and inspiration, check out our free working backwards examples.

Somewhat confusingly, the first step in the working backwards method is traditionally the last step of the journey: pinpoint your ultimate goal by asking essential questions. Don’t worry about how you’ll arrive there or even if it’s feasible to achieve. Simply close your eyes and envision your future—five, ten, or even twenty years down the line.

Working backwards is beneficial for several reasons. Here are a few advantages to consider:

- It eliminates the “how?” and “why?” questions that bog down strategic sessions

- It gives you a guiding purpose for everything you do

- It creates a clear path toward a goal that may have seemed unattainable

- It tells you what you need to do today to make it to your tomorrow