Gain unprecedented insight with a balanced scorecard example

Whether you hope to craft a value stream map or build out a RACI matrix, every strategic plan starts with FigJam’s balanced scorecard tool—which measures past performances so you can map out future success.

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Balanced scorecard template

Fill out the four perspectives of an example balanced scorecard with an unlimited number of collaborators.

See—and showcase—all sides of the story

With an example of a balanced scorecard (BSC), explore your business from multiple angles: customer, finance, growth, and internal processes.

Strategize efficiently: Communicate your vision clearly and holistically—from planning to execution.

Promote transparency: Foster alignment and engagement by sharing the big picture with every employee.

Streamline reporting: Collect all your key performance metrics in a single document.

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zoomed in section of balanced scorecard diagram with FigJam's collaboration toolszoomed in section of balanced scorecard diagram with FigJam's collaboration tools

Score one for structured planning

Whether it’s the arena or the office, there’s no scorecard without a team. Invite your whole organization to participate in strategic planning sessions with cursor comments, audio features, ice breakers, and polling tools—all conveniently located within the FigJam whiteboard.


A balanced scorecard is a literal scorecard for your organization’s strategic planning. It’s a framework for creating a series of internal metrics that will lead you to success.

So, how does a balanced scorecard work? There are four interconnected sections within the scorecard that all revolve around strategy: finance, customer, internal process, and education and growth. By filling in each of the boxes with two to four goals (and how to measure them), you can assess your performance in four key areas.

Any sample balanced scorecard worth its salt contains four sections:

1. Education and growth – This area probes you to think, “How can we keep learning to create more value?” Think of metrics like retention rates and employee engagement scores.

2. Internal processes – Here, you’re asking, “What can we do better?” Examples include reducing human error and speeding up response time.

3. Customer – This section asks you, “How do customers see us?” Among other things, your net promoter score (NPS) and percentage of sales from new products can sit under this banner.

4. Financial – The question here is, “How do shareholders see us?” Measurable outcomes include cash flow and quarterly sales growth.

Now, you might be wondering, why is the customer perspective important in the balanced scorecard approach? Well, if you hope to run a successful business strategy, every decision needs to take your customers into account.

A balanced scorecard template allows you to weigh the financial alongside the non-financial, to view the qualitative with the quantitative. By strategizing from different perspectives, you can build out a balanced strategic plan that doesn’t favor one area over another.

At FigJam, we’re all about multiple perspectives. Start with one of our intuitive templates, and hash things out in a common whiteboard space—with anyone, anywhere, anytime.

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