Make the competition NBD with our BCG matrix example

You don’t have to work at Boston Consulting Group to benefit from their strategic planning expertise. Use our BCG matrix examples to launch into internal asset analysis, then take action with more free business templates.

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BCG matrix template

Gather the team in an editable BCG growth share matrix example and visualize your product’s potential.

Make the BCG your BFF

Look around, look inside, and lay your (business) cards on the table to make a splash in the market.

Start something spectacular: Begin your analysis with a BCG growth share matrix example, then expand on it with other tools.

Present your portfolio: Showcase your brand’s business model and assets in one convenient spot.

Tackle any topic: Lean on the BCG matrix for marketing, strategic management, or project management purposes.

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RSVP to the BCG party

Bring your bosses and besties to a business-oriented bash with FigJam’s templates. Scrutinize your assets in style with Alignment Scale, share real-time and after-the-fact feedback with Simple Vote, and access branded content from any other doc.

Say TTYL to question marks with BCG

Ask the big questions using our examples of a BCG matrix. Then find the answers with countless templates from our ever-expanding Community.


The BCG matrix (also called a growth share matrix) is a tool that allows you to make the most of your business plans, marketing strategy, and assets by calculating their market growth and market share. Created by the Boston Consulting Group (hence the name), the BCG matrix offers a way to view all of your product ideas in one place and prep for a total market takeover to give you a competitive advantage as a market leader.

Wondering how to use a BCG matrix? The process is simple. List out every product or service you offer, then arrange them into the following four categories:

- Question marks – These are high growth rate, low market share assets. They generally need the most work.

- Stars – These are high market share assets in a quickly growing market. Niche products usually fall here.

- Cash cows – These are high market share assets in a slowly growing market. They’re a solid source of cash.

- Dogs – These are low market share assets that show low growth rates. Dogs are often the first assets to be sold off.

The BCG matrix is all about relative market share and growth rates, and you’ll have to calculate these figures to arrange your products and services on the graph.

To determine an asset’s market share, take your market share (or revenue) and divide it by the market share of your most significant competitor.

Calculating the market growth rate is much easier—just look for public reports from your industry to gain a good idea of the growth potential for each asset.

Once you have these numbers, you can categorize your assets accordingly.

Most growth share matrix examples take on a familiar four-square grid pattern. All you need to set up a BCG matrix meeting of your own is a two-by-two table and a room—physical or virtual—full of collaborators. Label your cells using the four categories mentioned above, then start plugging in your assets from your product portfolio.

For a quicker approach, try starting with an example of a BCG matrix from FigJam. With our templates, tools, and widgets, you’ll single out your top performers in a flash. Get your ducks, cows, and dogs in a row with a FigJam template, and start making moves.

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