Keep your next content roll-out smooth with a content plan template

Centralize all relevant information with FigJam’s content strategy plan template, and make sure every detail is accounted for.

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Content planning template

Give your entire team access to your content marketing planning template, and reap the rewards of org-wide information sharing.

The delivery is in the details

Ditch sloppy, thrown-together content schedules. FigJam’s content planning template helps you spell out exactly what you need to nail each project.

Create cohesion: Establish precisely what your marketing strategy needs, including keywords, title tags, internal linking, and more.

Fill gaps: Identify missed opportunities in your content plan and realign your priorities to strategically address them.

Build bridges: Communicate directly with other companies—or consumers—to build your business.

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Combine your content creation powers

Share your content strategy plan template across your organization (and outside of it, too). Communicate new content details to team members and contractors alike with integrated widgets. Lil’ Notes, Lil’ Chat, Simple Vote, and more will keep everyone informed and involved, so you can conquer your content calendar with ease.

Be content with your content

Schedule and strategize your way to success with FigJam’s content marketing plan template. Use our vast library of resources to apply the same marketing strategy to other aspects of your business.


In order to create a cohesive content plan, you’ll need to collaborate with at least a few different members of your team. Gather the relevant stakeholders—from analysts and strategists to copywriters—and brainstorm about the content type you’d like to create.

Ask yourself:

- What audience do you want to reach?

- What kinds of content do you want to launch (videos, articles, how-to’s, interactive games, etc.)?

- What schedule should you follow?

- How will you target relevant search engine traffic?

Once you’ve settled on some ideas, you’ll need to transfer them into a written format, preferably one that’s easy to share throughout your organization. Open FigJam’s free content plan template and start streamlining your schedule.

A content plan will vary from organization to organization, but most should include information about at least three key aspects:

The content itself – The format, topics covered, and the overarching structure of the project.

The content creation – A deadline, the delegation of responsibilities, and resources needed to complete the piece.

The intended audience and platform – Guidance on tone and style and where the content will be available.

The SEO strategy (usually) – Meta data like title tags, keywords, meta descriptions, internal links to include, URL details, and so on.

Start by establishing your content strategy—what mediums, styles, and topics will you create content around? Based on your answers, you’ll need to fill in the content planning template with different information. For blog posts, that might include the title tag and primary keyword. For social videos, it could be the caption, hashtags, total length, and narrative breakdown. For landing pages, you might include details about the audience, funnel stage, target search terms, and so on.

If you need to, work backward from when you want to post the content to determine the earlier steps in your timeline, like when keyword research, first draft copy, and SEO optimization will be due.

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