Identify, differentiate, interact with, and customize customer bases with an IDIC model

Power up your customer relationship management (CRM) with FigJam’s bounty of business tools and templates.

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IDIC model template

From marketing interns to managers, everyone can explore the IDIC model in this shared interactive template to help better understand your customer expectation to improve your customer retention rate and customer service strategy.

Uncover rIDICulously good insights

Lean on a tried-and-true CRM model to grow closer to your customers and give them what they want for better customer satisfaction.

Forge a foundation: Use the IDIC model as a sturdy base for building and bettering customer relations.

Stay in sync: Work from a master document that customer service, tech support, and DevOps can all reference.

Capitalize on critiques: Gather customer feedback in a single space and leverage it to improve products, features, and SLAs with the end goal to be obtaining a loyal customer.

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Build relationships of every kind

Strong business-to-customer relations are only worthwhile if the business itself is thriving. With FigJam, you can enhance internal connections with effortless communication options, democratic polls and votes, and even icebreaker games and activities.

Consumer modeling matters

Get to know the most important person in your organization—the customer. With help from our community and an effective customer management activity, you can find even more ways to discover, develop, and delight your audience.


An acronym for identify, differentiate, interact, and customize, the IDIC model (sometimes called the IDIC loyalty model) is a well-known customer relationship management (CRM) tool that can help businesses gain competitive advantage and solidify their connection with consumers by understanding the customers' needs.

The IDIC model visualization involves a four-part flowchart, with each letter of the acronym representing a different stage of the process. Here’s what the phases entail:

- Identify – Step one of the IDIC method is to figure out who your customers are. During this stage, you might analyze demographic data, look into likes and dislikes, and so on. In short, you’ll collect as much information as you can.

- Differentiate – Next, you’ll separate the wheat from the chaff. Your goal is to determine which customers are valuable to you now and which could be even more valuable later. You’ll also separate customers by their needs and desires.

- Interact – Now, it’s time to solidify those connections. Interacting with customers through multiple channels allows you to gauge their expectations, values, and relationships with other businesses.

- Customize – Finally, using everything you know, you can tailor your products, communications, and overall direction to meet your customers’ expectations.

By adopting the IDIC model, CRM can run more smoothly—which is the ultimate purpose of the framework.

CRM, or customer relationship management, is a process of courting and connecting with users using consumer data. Ultimately, IDIC models work to improve your CRM processes and strengthen the relationships you have with your customers.

An IDIC model is more of a method than a strictly-defined diagram, so there are several ways to go about making your own. However, the simplest option is to create a four-part flowchart with one box for each step.

For an even easier approach, download an IDIC model template from FigJam. With a ready-made model at your fingertips, you can focus all your energy on building relationships with your customer base.

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