Paired comparison analysis focuses on ranking two people, objects, or ideas in relation to each other. By comparing entities head to head, paired comparison can help clarify preferences and value, even in subjective situations with incomplete or nonexistent data. In the decision-making process, paired comparison serves as a holistic method where the entities evaluated also serve as the frame of reference.

The pairwise comparison method—ranking entities in relation to their alternatives—is a decision-making technique that can be useful in various situations when trying to find pairwise differences.

This popular method typically involves the creation of a chart that helps those making decisions run through paired comparisons systematically to arrive at an overall “winner.”

Because of its adaptability and basic structure, the pairwise comparison method simplifies decisions in a wide range of settings and scenarios, including in the workplace, at home, in the classroom, and in civics.

Examples of when to use a pairwise comparison matrix include:

- Determining the top team member for promotion

- Picking the most helpful feature to add to your product

- Choosing the best location for a destination wedding

- Finding the most effective workout for your new fitness regime

Pairwise comparison charts can be used in several disciplines and fields to rank alternative ideas, candidates, and options. No matter the usage, the paired comparison method is relatively simple. Once the entities are compiled into a group, the decision-makers run through all possible pairs—generally ranking alternatives against each other until one entity reigns supreme.

To use a pairwise comparison chart for your own decision-making process, simply open our pairwise comparison matrix and pick which options you’re weighing. We’ll take care of drawing up your chart—all you have to do is bring your partners on board.