Weigh your options with our pairwise comparison framework

Whether you’re planning a new feature, new curriculum, or new personal pursuit, pair up your choices and pare down the uncertainty with FigJam templates.

diagram with blue and gray squares in a griddiagram with blue and gray squares in a grid

Pairwise comparison

Couple up your choices and choose the best one together on this free pairwise comparisons interactive template.

See double (the insights)

Simplify and refine decision-making across the team with this tried-and-true, head-to-head framework.

Establish common procedures: Introduce a consistent, reliable framework for prioritizing multiple comparisons and options that the entire group can easily adopt.

Share your insights: Create a collaborative team environment when you work together to create pairwise rankings by importance.

Compare systematically: Take away hidden biases when you simplify decision-making through an organized method.

two blue squares with the letters A and Btwo blue squares with the letters A and B
paired comparison chart on a green backgroundpaired comparison chart on a green background

Collaboration beyond compare

Deciding on the best option? It’s all relative. Compare notes in our shared workspaces, craft your responses with cursor chats, and support your favorite ideas with Emoji and Simple Vote. Find common ground and bring the team together with FigJam templates.

The more matrices, the merrier

Find the top team players, products, and processes with our pairwise comparison matrix. Continue calling the shots together with templates from our Community.


Paired comparison analysis focuses on ranking two people, objects, or ideas in relation to each other. By comparing entities head to head, paired comparison can help clarify preferences and value, even in subjective situations with incomplete or nonexistent data. In the decision-making process, paired comparison serves as a holistic method where the entities evaluated also serve as the frame of reference.

The pairwise comparison method—ranking entities in relation to their alternatives—is a decision-making technique that can be useful in various situations when trying to find pairwise differences.

This popular method typically involves the creation of a chart that helps those making decisions run through paired comparisons systematically to arrive at an overall “winner.”

Because of its adaptability and basic structure, the pairwise comparison method simplifies decisions in a wide range of settings and scenarios, including in the workplace, at home, in the classroom, and in civics.

Examples of when to use a pairwise comparison matrix include:

- Determining the top team member for promotion

- Picking the most helpful feature to add to your product

- Choosing the best location for a destination wedding

- Finding the most effective workout for your new fitness regime

Pairwise comparison charts can be used in several disciplines and fields to rank alternative ideas, candidates, and options. No matter the usage, the paired comparison method is relatively simple. Once the entities are compiled into a group, the decision-makers run through all possible pairs—generally ranking alternatives against each other until one entity reigns supreme.

To use a pairwise comparison chart for your own decision-making process, simply open our pairwise comparison matrix and pick which options you’re weighing. We’ll take care of drawing up your chart—all you have to do is bring your partners on board.

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