Set the scene with a scenario planning template

Use our scenario template to map out a theoretical user’s thoughts, feelings, and actions before changing up your customer journey with more tools from FigJam.

red, lilac, red and blue rectangles over a yellow backgroundred, lilac, red and blue rectangles over a yellow background

Scenario planning template

Sketch out any possible scenario with any number of colleagues on this free user scenario template.

Strategize every situation

Take a trip into your customer’s mind and visualize real or imagined circumstances.

Start early: Play with scenario mapping at the beginning of a project to inform your user stories from the get-go.

Forecast with feeling: Explore the actual and ideal paths your customers follow by identifying their thoughts and feelings.

Understand your user’s experience: Put yourself in your customer’s shoes every step of the way to create a better business strategy.

purple and lilac rectangles labeled feeling and thinking with colorful sticky notes overlayed on toppurple and lilac rectangles labeled feeling and thinking with colorful sticky notes overlayed on top
red and blue rectangles labeled doing and steps with colorful sticky notes overlayed on topred and blue rectangles labeled doing and steps with colorful sticky notes overlayed on top

Throw a planning party

All of your team members shape your customers’ experiences—so why not bring them along for a planning sesh on our interactive online whiteboard? Start with existing user scenario examples from FigJam, then make it a party with Emoji, Lil Notes, Teams, Poll, and more.

Go for the best-case scenario

Achieve the number one goal—improving customer experience, that is—with our user scenarios template. For more helpful business tools, visit our Community and see what else is cooking.


To create a scenario plan, you’ll first need the following:

- The goal or purpose behind your scenario planning exercise

- The group of people involved in constructing user experience

- One or more user personas

- An understanding of the situation you’re exploring

- A blank canvas or template to record your thoughts

Once you’re ready, you’ll follow the five steps outlined below.

Developing a user scenario example of your own is a straightforward five-step process:

Step 1: Open a scenario planning template – Starting with a customizable template from FigJam is the easiest way to dive into the scenario planning process.

Step 2: Choose a persona – Pick a persona from your roster to be the person going through the scenario. If you’ve yet to come up with customer personas for your brand, now is a fantastic time to start.

Step 3: Describe your scenario – Detail the situation that your user finds themselves in. It could be an existing scenario, or you could describe a potential process.

Step 4: Fill out the template – Identify each step your persona will take, as well as what they might think, do, and feel along the way.

Step 5: Analyze and strategize – Step back and examine your hard work. Using what you’ve written to inform your answers, ask questions like: Are there negative feelings you can work to solve? Are there pain points in the process you can remove? These thoughts will guide your next steps.

By the end of the user scenario planning process, you should better understand the situations your customers can or will experience. From there, you should begin to see aspects of your product or service that you can update or streamline.

Ultimately, scenario planning templates allow you to empathize with your users. And when you put yourself in their shoes, it’s much easier to see where things go wrong—and what you can improve.

Other templates you might like

Explore 1,000+ templates on the Figma community

Explore even more templates, widgets, and plugins—all built by the Figma community.

Figma communityFigma community