Make UX a fairytale with the story map example

Stories help us understand the world—and user story maps help us understand our customers’ journeys. Keep your users engaged and inspired with FigJam’s interactive user story mapping tools.

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Story map template

Fine-tune user flow with fellow storytellers on our free story map template.

Don’t lose the plot

Trim the fat from your processes and ensure that your entire team understands the story structure and how the user journey should resolve—with a happy ending.

Spread the word: Keep your vision clear across departments, from the dreamers’ minds to the doers’ hands.

Show the way: With a story map as a visual aid, help every team member connect to the user journey.

Edit with ease: Simplify product development and release by outlining and refining user flow.

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Map your message

FigJam gives you the tools to collaborate on compelling designs and user journeys. Boil your story down to the best bits with built-in widgets, including story mapper, org chart, and entity modeler. Then, refine your story mapping template flow with feedback from emotes, cursor chats, and live polls.

Every person (and product) has a story to tell

A good story can change hearts and minds—and conversion rates. Get your story down with the help of our Community templates.


Story mapping is a process of diagramming user stories to understand user experiences better, optimize operations, and find opportunities for product discovery.

Just tap into FigJam’s story mapping example to make a story map. Then, customize it by completing the following steps:

Identify your user personas – To write a story, you’ll need some main characters. Consider who makes up your target audience, and then give them life. What do they like? What do they do? What motivates them?

Explore user activities – Think about what your users might be doing on your site. Looking for information? Connecting with other users? Place these activities in different boxes.

Tackle user tasks – Consider the tasks your users might complete on your site—anything from adding an item to their cart or downloading an asset. Invite a user or tester to look over your story map so far. Work together to create a shared understanding and identify tasks and actions you may have missed.

See and share your stories – Use your story map to identify the most common and vital ways users interact with your product. This information will apprise you of where to direct resources and streamline services to deliver what is needed to enhance the user experience.

Many product development and design teams have trouble seeing the big picture of their projects. Story mapping gives your team a visual reference for their plans and ensures that user experience never gets lost in the weeds. By exploring an example of a story map and then creating their own, teams and individuals can spot gaps in the customer journey, prioritize projects, and stay focused on agreed-upon goals.

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