See ahead for miles with our three horizons framework

Weigh effort versus impact and identify goals that are in line with your business mission using McKinsey’s famous methodology.

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3 horizons template 

Assess your project’s risks and rewards for clearer insight into the future.

A spectacular view of business opportunities

Take a bird’s eye view of your project and its impacts with a McKinsey 3 horizons framework that’s as trusty as the rising sun.

Pass the binoculars: Involve everyone from stakeholders to developers in speculative sightseeing.

Explore big vistas: Ensure future success with a forward-thinking model.

Shed some light: Help the whole team understand the investments and risks behind your project.

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What’s a great view without somebody to share it with?

Like a sunset walk along the beach, some things are sweeter with two (or three). When it comes to collaborating on FigJam’s open canvas, the sky is the limit. Oohh, ahhh, and iterate together with interactive, Community-built widgets like Flipcard, Badge, and Table.

A fresh vantage point for fresh perspectives

Journey to the three horizons model template for unencumbered views of your project’s expanse. Then, fuel your next trek with insights from our Community templates.


The 3 horizons model, also known as the McKinsey horizon model, is a growth strategy framework that encourages teams to discover opportunities for growth without losing track of historical context and insights.

Created by the famed consulting group McKinsey & Company, this methodology seeks to fight inertia and inspire innovation. By crafting and analyzing your 3 horizons of growth as a team, you can discover fresh perspectives and ideas—collectively weighing the many moving influences, risk factors, and opportunities that might impact your predictions. When applied correctly, this framework can take some guesswork out of your strategic planning processes.

Every example of 3 horizons by McKinsey illuminates three distinct timeframes.

Horizon 1 generally explores short-term projects that will ripen in a few years, or a few months, depending on the industry. These projects tend to yield meaningful profits and cash flow.

Horizon 2 focuses on results about 2–5 years away. These projects may involve emergent technologies, innovated processes, or shifted revenue streams.

Horizon 3 is typically concerned with innovations 5–12 years down the line. These innovations may look less like specific projects and more like potential overhauls of system architecture.

A McKinsey strategic planning template can provide invaluable insight for making seemingly far-off company decisions. When you complete your McKinsey strategy template and view it all together, your team can easily see the next twelve or so years of company innovation. Inspired by an in-depth understanding of project values and potential opportunities, everyone will be raring to grow.

Ready to apply the three horizons framework to your own company? Begin with FigJam’s free editable template today.

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