Start with an example communications plan and work together with teammates or your project manager to tailor it to fit your voice and vision.
Use a strategic communications plan template to share information thoughtfully and thoroughly with customers and coworkers.
Broadcast on all channels: Identify every medium and method of strategic communication you’ll adopt.
Plan with precision: Clarify company goals, employee roles, and the relationships between your audience, the channel, and your message.
Share the stakes: Bring all team members and stakeholders into the fold to share your quest for success.
A one-sided conversation won’t produce results—it takes two (or more) to tango. Open a fresh communications planning template in a shared FigJam whiteboard and start coordinating with your team to create an effective project communication plan. Anyone can voice their opinions through text badges, Teams, and Lil todo.
Clear, consistent brand messaging is a recipe for success—and a communication plan is a key ingredient. For more inspiration, check out the growing collection of Community templates.
To begin writing a communications plan, you’ll need to lay some groundwork. Work with key stakeholders, and your project management team to create an in-depth understanding of your internal communication plan that includes your goals, audience, and brand guidelines before you proceed.
Once you know what you hope to communicate, you can use a communication plan template to figure out how you’ll do it. To write out a plan, start with a table, create columns with the key elements below, and fill in the blanks. It’s that simple!
It’s also helpful to understand the purpose of this type of project communication. So, what is a communications plan used for? Your plan can either be internal- or external-facing—that is, you can use it to determine how you’ll position yourself to your customers (marketing) or how you’ll communicate about a project with colleagues (strategic planning).
Communication planning can vary by objective, but in general, they contain the following sections:
1. Description – A brief explanation of the goal behind the communication.
2. Channel – A note about how the message will be conveyed (through email, in person, in print, via carrier pigeon).
3. Audience – A list of the message’s intended recipients.
4. Frequency – How often you plan to convey your message through regular communication.
Your communications plan should involve all of the key elements mentioned above. It should also include a place where users can claim ownership and a timeline for completion.
That said, there are no hard and fast rules when creating effective communication plans. Don’t be afraid to tailor your diagram to your individual needs by adding columns for “positioning” or “priority level.”
Finally, any communications plan and communication strategy worth its salt should include the most important resource of all: people. The more perspectives you bring to the table, the better your chances of crafting a 5-star strategic communications plan example. With FigJam, you can invite as many stakeholders as you want, share updates in real-time, and give and receive feedback in seconds.