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Try content modeling to make your marketing more versatile than ever

Organize your ideas according to content type, entries, fields, references, assets, and more for an easily understandable visual model. Reuse and rearrange modules to create intuitive, structured content that earns clicks and holds attention.

content modeling template examplecontent modeling template example

Content model template

Create a content model with help from your entire team and feel confident that you’ve checked off every box to perfect your content strategy.

Capitalize on creative content

Use a content model example to take your content creation efforts to the next level and reap the rewards of refining your strategy.

Arrange artfully: Visualize the most logical flow of information to create content your users will love.

Reuse responsibly: Organize content into categories to unlock opportunities for recycling content components.

Present perfectly: Optimize your organization’s public-facing presence with cohesive content modeling and planning.

content model example with various light and dark green sectionscontent model example with various light and dark green sections
four rounded rectangles with Section A through D labelsfour rounded rectangles with Section A through D labels

Make marketing magic with a content model

Build the perfect content model with the necessary content elements and content attributes through collaboration with a content strategist, developers, or the entire team along with FigJam’s integrated widgets, like Lil’ Notes to add ideas or Simple Vote to narrow them down. Intuitive design tools ensure that your finished document is easy to understand and a pleasure to look at—just like the content it depicts.

Create, communicate, and cohere with FigJam

Use a FigJam template to create a cohesive and adaptable content model. Next up, dive into the FigJam community to discover a whole new world of digital resources.


A content model is a formatting diagram that breaks down the content structure and creation. For instance, if you’re looking to create landing pages for your website, a content model will act as a sort of overarching template, demonstrating the order of different content objects like headings, subheadings, content blocks, a rich text field, images, other media, and reusable modules like footers or product plug-ins.

The first step toward creating a content model is considering your content needs and what you’re trying to solve or accomplish with this initiative. If your main goal is to advertise, your content model will be structured differently than if you’re trying to inform or educate.

Either way, you’ll want to gather your team together for a brainstorming session to discuss the content type elements. Open up our content model template with drag-and-drop shapes and connectors to represent the different content types and throughlines. Then, with your need or goal in mind, think about the best way to fill that need for each component. Are there existing structures on your website that you can adapt into a new content model? Can you create a series of evergreen landing pages to multiply your content initiatives without increasing your output?

There are as many types of content models as there are individual types of content (that is, too many to count). Some common types include:

- Metadata content

- Flow content

- Sectioning content

- Heading content

- Phrasing content

- Interactive content

- Form-associated elements

These various types come together to form a bigger picture—a usable content model—that includes most of the relevant information about a piece or page.

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