Customer journey map templates to visualize your buyer’s point of view.

Use FigJam’s online whiteboard to plot your ideal customer journey from first to final touchpoints.

Customer journey map exampleCustomer journey map example
Frames depicting customer journey map templateFrames depicting customer journey map template

Bring over existing journey maps from Figma

If you already have a team library of journey map components and styles inside Figma, copy and paste them into FigJam to build out new maps faster. Curated tools and styling in FigJam let you edit most layers that you bring over.

No one journey is the same

Customer journey maps illustrate a buyer’s actions, emotions, and barriers as they interact with your brand, on a diagram. With FigJam you can:

Capture your customer personas: Create and import tabular data on target audiences directly into your FigJam workspace.

Capture and document customer’s touchpoints: Out-of-the-box shapes and connectors snap right into the grid for a visual representation of your buyer’s current and future states.

Organize, test, iterate: Widgets let you add branches to map customer interactions along the different stages of a user journey.

Collaboration in customer journey mapsCollaboration in customer journey maps

Chime in to bring this shared vision to life

The coustomer journey is something everyone should feel connected to and a part of. With audio for live conversations, cursor chats, stamps and emotes, and observation mode real-time collaboration is easier than ever. With Open sessions anyone can join your FigJam space for 24 hours—no new account required.

Explore 1,000+ templates on the Figma community

Explore even more templates, widgets, and plugins—all built by the Figma community.

Figma communityFigma community