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Develop a painless customer journey using pain point examples

Take your customer’s experience from stressful to seamless with a pain point analysis template—free from FigJam.

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Pain point template

You and your UX department can collaborate in real-time in a shared, boundless whiteboard space to notate your customer pain point.

From aches and pains to making gains

Ease the pain of unstructured exploration with a visual organizer that documents the user journey step by step, then helps you make it magnificent by quickly finding customer pain points to focus on.

Make meaningful choices: Create a visual guide to follow when it’s time to make decisions.

Excel early on: Help product teams determine which features to prioritize at the beginning of the development process to improve your productivity pain points and make the most of your product for the prospective customer.

Do a full-body scan: Quickly note common customer pain points by identifying when and where users encounter roadblocks, whether around finances, productivity, lack of support, or convoluted processes.

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The best brains will ease all pains

The more brilliant minds you can bring on board, the sooner you’ll have an exceptional customer experience ready for deployment. When you use FigJam to complete your customer or productivity pain point analysis, you can collaborate anytime from anywhere. Leave comments via cursor chat or audio, link to other docs to provide context, and rearrange elements with ease.

No pain, all gain

Eliminating customers' pain points starts with identifying them. Once you know where it hurts, say bye-bye to boo-boos with tools, tips, and templates from our community.


A pain point analysis is an examination of your platform through the eyes of your user. These analyses look to uncover which sections of your website are the most cumbersome for the customer, why they’re irritating or inefficient, and how you might alleviate as much pain as possible.

Pain point analyses allow you to rank your interface issues and allocate your resources accordingly to take care of the most common process pain point(s) for new and existing customers.

There are all sorts of ways to see where your customers are struggling, including:

- Sending out surveys

- Deploying sales team members to perform customer interviews

- Reading online reviews about your services

- Monitoring social media and forum comments

- Using a heat map to track where users spend their time

Naturally, once you evaluate your pain points, you need a way to keep track of them. For that, there’s a free pain point analysis template from FigJam. Keep all your observations in one accessible, ready-to-present space.

If you’re looking to organize your pain points from most to least important, it helps to create a point system. By assigning numerical values to each specific pain point, you can base rankings on reliable data—not on subjective interpretations.

Some of the metrics you could use for your scoring system include:

- Impact (the severity of the issue)

- Reach (how many people are affected)

- Effort required (how many resources it’ll take to solve the issue)

You can also gain numerical insights directly from users through customer satisfaction surveys or your net promoter score (NPS) to find new ways to support pain points.

By giving each pain point a score in each of these categories (say, from 1 to 10), you won’t have to choose which one to solve first—you’ll already know.

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