Unwrap delicious answers to your questions with the starbursting technique

While you may not know how many licks it takes to reach the center of a lollipop, you can find answers to your pressing questions with this collaborative brainstorming tool.

colorful starburst diagramcolorful starburst diagram

Starbursting template

Ask questions and then ask questions about those questions’ answers with insights and input from your entire org.

An unexplainably juicy technique

Unwrap sugary sweet solutions and crave-worthy ideas as you sink your teeth into this collective brainstorming technique tool.

Sort your candies by color: Generate questions that are systematic and comprehensive to move things along.

Pick your favorite flavor: Explore myriad ways to solve a problem or make a decision so that you can select a sure winner.

Choose full-sized bars: Indulge in the full picture when you understand all aspects and options.

spinning wheel of arrows pointing to different colorful sections of a diagramspinning wheel of arrows pointing to different colorful sections of a diagram
six outward-facing arrows from a circle with the words how, why, where, who, what, and whensix outward-facing arrows from a circle with the words how, why, where, who, what, and when

Gather all your oompa-loompas

Turn to your trusted colleagues and collaborators to help you concoct experiments or suss out tried-and-true favorites. Join together around a virtual whiteboard using wacky widgets and colorful shapes for a team-bonding sugar rush.

There’s a burst of flavor in every bite

With your starbursting template, no project query goes unsolved. Put those solutions into action using other FigJam templates from like-minded creators.


Starburst brainstorming is used to generate questions about a project and spark inspired solutions within your team during product development. Each ray of the star posits one of these five questions that, once answered, can lead to specific and precise problem-solving:

1. Who? – Who will be using this product or benefiting from this project?

2. What? – What are the goals or values we strive for?

3. Where? – Where is this product being used?

4. Why? – Why are we developing this project or product, why does it matter?

5. When? – When will users interact with this product?

Structure your discussion and answers around these five versatile queries, and get as microscopic as possible by building new questions off of each answer. By the end of the brainstorming session, you will have covered a wide range of project details and narrowed in on the most thoughtful solutions possible through creative ideas.

Starbursting brainstorming techniques ask participants to focus on questions rather than answers. By shaping queries using a reverse brainstorming method around five pre-defined categories, teams can develop broad ideas and address concerns before diving into the project.

Formulating answers on the fly through rapid ideation can make any brainstorming session stagnate. Try using this reversal of focus and ask key questions to open the floodgates to an influx of intuitive solutions.

Start by downloading FigJam’s starbursting template and gather your coworkers, virtually or in person for a brainstorming meeting. Then follow these four key steps to make the most of this starbursting diagram tool:

1. Without worrying about answers, generate as many questions as you can for each of the five leading phrases.

2. Jot down and discuss solutions for each question.

3. Repeat this process for any questions that arise from each answer.

4. Use your results to anticipate obstacles and shape decisions for your project.

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