A creative brief is typically used in design and marketing during the creative process to provide a snapshot of a project. Most often, the client details the project vision and specifics such as project purpose, target audience, style and tone, and more. A creative brief functions as a point of reference for the creative team—a no-fuss, shareable document capturing the most relevant points that everyone can agree on before starting the work itself.

Emphasize the brief with our simple creative brief template. When writing, it’s important to consider how to make your creative brief succinct and easily readable.

A sample creative brief begins with a general overview of the project, including information like the project name, brand, point of contact, and the like, so you can easily identify your project from the stack. Then, gather your team and start to work through the sections related to vision and objectives, identifying your audience and the project’s main message. Finally, pin down logistical details such as timeline and budget. Pass the document back and forth between collaborators for a shared understanding.

Ready to begin? It’s easy to stay on the same page with our creative brief sample. FigJam’s example of creative brief covers all the important categories so you can focus on telling your story.

A creative brief ensures the client and creative team work toward a common goal and are aligned on the expectations and scope of work. A sample creative brief template also outlines a shared strategy and clearly charts deliverables so the two sides can work together without a hitch. These powerful documents serve as the first point of reference for collaborators, providing quick answers to basic questions about the project.