FigJam

Prompt positive growth with FigJam’s examples of mental models

A mental model is a pattern of thinking, a way for our brains to simplify and understand complex processes or events, ranging from philosophical treatises to simple customer journeys.

In this instance, a mental model is a representation of a user’s thinking while engaging with a product or service. By studying user experiences and thought patterns, organizations can better adapt to their customers’ needs. FigJam’s mental modeling template sorts customer thoughts into categories and prompts teams to brainstorm actionable solutions to user pain points.

There are as many mental models as there are ways of thinking—innumerable.

Some common mental models you may have heard of are Confirmation Bias, Bayesian Thinking, First Principles Thinking, and Occam’s Razor.

You create and participate in unconscious mental modeling every day, simply by existing. If, however, you’re interested in creating a fleshed-out, intentional mental model, you’ll need to gather your collaborators on FigJam’s infinite whiteboard and write out specific thought patterns and how they can be positively utilized—for example, the mere exposure effect, which suggests that familiar experiences reign supreme, or the path of least resistance, which leads to a more seamless customer journey.

FigJam’s mental model diagram template takes you through customer thoughts and problems, step by step. When you categorize and brainstorm about each moment in the journey, your team will naturally produce innovations that address user needs and desires. Make mental modeling as simple as it is rewarding with FigJam’s easy-to-use, always-online template.