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Prompt positive growth with FigJam’s examples of mental models

Keep customer needs and desires at the forefront of your thinking. FigJam’s free mental model diagram helps you turn feedback into forward momentum.

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Mental model examples

Share or create your user mental models with everyone on your team in a dedicated digital meeting space.

Become a model brainstormer

Create a mental model diagram, and make improvements you never would have noticed without one.

Plan: Develop strategies that align with real customer desires by creating a user's mental model.

Prioritize: Lay out which customer problems are the most pressing to make better decisions and promote critical thinking.

Improve: Create lasting positive change by addressing user pain points directly to better understand their expectation of your business or product.

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Break the digital mold

From useful widgets like Sticky Notes and Alignment Scales to intuitive, tailor-made design tools, FigJam templates can help you take on any challenge. Gather your team on a free logic model template today to see just how easy mental mapping can be.

Discover the path of least resistance

Use logic model templates to point out the best way forward. Then rely on the FigJam community for reliable, intuitive teamwork tools to take you to the finish line.


A mental model is a pattern of thinking, a way for our brains to simplify and understand complex processes or events, ranging from philosophical treatises to simple customer journeys.

In this instance, a mental model is a representation of a user’s thinking while engaging with a product or service. By studying user experiences and thought patterns, organizations can better adapt to their customers’ needs. FigJam’s mental modeling template sorts customer thoughts into categories and prompts teams to brainstorm actionable solutions to user pain points.

There are as many mental models as there are ways of thinking—innumerable.

Some common mental models you may have heard of are Confirmation Bias, Bayesian Thinking, First Principles Thinking, and Occam’s Razor.

You create and participate in unconscious mental modeling every day, simply by existing. If, however, you’re interested in creating a fleshed-out, intentional mental model, you’ll need to gather your collaborators on FigJam’s infinite whiteboard and write out specific thought patterns and how they can be positively utilized—for example, the mere exposure effect, which suggests that familiar experiences reign supreme, or the path of least resistance, which leads to a more seamless customer journey.

FigJam’s mental model diagram template takes you through customer thoughts and problems, step by step. When you categorize and brainstorm about each moment in the journey, your team will naturally produce innovations that address user needs and desires. Make mental modeling as simple as it is rewarding with FigJam’s easy-to-use, always-online template.

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