Make sense of it all—then make improvements—with a feedback grid

Gain a better understanding of the insight you’ve collected by sorting it into a feedback grid template. Identify questions and pain points, gather ideas, see what worked, and inspire change with FigJam.

four rectangles with four icons including plus sign, warning sign, question mark, and light bulbfour rectangles with four icons including plus sign, warning sign, question mark, and light bulb

Feedback grid template

Share clear, cohesive, interactive feedback with each person on your entire team at once.

Upgrade your interactions

Collect feedback from customers and team members alike then put the insight to good use with a feedback capture grid.

Interpret info: Sort through and categorize feedback items on a visual grid.

Make connections: Recognize similarities across different types of feedback or elements of your product, service, or website.

See the future: Use a feedback grid template to gain a clear picture of what to prioritize next—and how to go about it.

green rectangle with plus sign and four sticky notesgreen rectangle with plus sign and four sticky notes
four icons including a plus sign, warning sign, light bulb, and question markfour icons including a plus sign, warning sign, light bulb, and question mark

FigJam makes feedback fun

Eliminate endless paragraphs of text and tedious verbal briefs. FigJam’s feedback capture grid template is a visually stimulating, all-hands-on-deck collaboration tool. Post feedback on the grid using the Lil Notes widget, then react with integrated emotes and create a priority list that everyone agrees on—then get (feed)back to work!

Tap into the information mainline

Collect, organize, document, and share feedback anytime, anywhere. Then apply this feedback to your next project, using more of our Community-built templates.


The simplest way to make a feedback grid is to use FigJam’s feedback grid template. The template is preloaded with a labeled grid and features digital sticky notes to pin comments wherever you want (and unlike real post-its, digital notes never lose their adhesiveness!).

With your shared template in front of you, start by opening up your feedback source and categorizing individual comments into one of the four quadrants. Once you’ve inputted your insights, work with your team to identify the most dire issues and any recurring complaints to help direct your next round of improvements.

There are four quadrants on a feedback grid:

What worked: This quadrant is used to categorize positive comments, providing information about what your organization is already doing well and what your customers appreciate most.

Areas of improvement: This quadrant contains feedback that highlights a positive change you can make or unsatisfactory elements about your current product.

Customer questions: This quadrant includes questions or areas of uncertainty, which tell you where further clarity might be needed.

Customer ideas: This quadrant includes potential implementations, straight from your most valuable source.

You can also incorporate and categorize team member feedback along the same lines.

Design thinking is a human-first planning and creation process based on understanding customers' needs and desires, observing how they engage with your product or service, and developing innovative new strategies and tactics based on the resulting insights.

The feedback grid, which prioritizes direct customer feedback and uses it to make decisions and improvements, is based on design thinking principles. The goal of using a feedback grid is to have design thinking and customer-first prioritization be easy to implement.

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