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Break new ground with our four actions framework

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Four actions framework

Eliminate, reduce, raise, and create to improve your products and services on our free collaborative templates.

Keep the window of opportunity open

Find new ways to cut costs, spark innovation, and take your market share with a clarifying 4-part framework.

Innovate in the long run: Stay competitive over time when you continuously find new ways to move beyond market norms.

Cut your losses: Save on cost and retain value most effectively by learning where to scale back and when to eliminate.

Address evolving needs: Keep up with changing customers’ perspectives with a tried-and-true framework for product improvement.

colorful sticky notes over a yellow document that points to a white circlecolorful sticky notes over a yellow document that points to a white circle
colorful rectangle shapes with he words reduce, raise, eliminate and create written over each squarecolorful rectangle shapes with he words reduce, raise, eliminate and create written over each square

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FAQs

The 4 actions framework is a powerful tool for improving and refining products and services. A four actions framework example typically includes the following strategic categories, which prompt you to think about your product as it relates to the industry standard:

Reduce – Are there product features that should be reduced below the industry standard?

Eliminate – Are there standard elements that should be removed to cut costs or boost efficiency?

Create – Are there new developments to pursue that are not yet provided by the industry?

Raise – Are there product elements that should be enhanced above the industry standard?

The 4 actions framework reveals potential ways of providing value to the customer. It also ensures your team uses existing resources effectively.

Developed by W. Chan Kim and Renee Mauborgne in their 2004 book of the same name, the blue ocean strategy is a way of creating a new market space by pursuing both product differentiation and lower input costs.

The blue ocean 4 actions framework prompts developers and designers to reduce inefficiencies and raise unique selling points to find new avenues for innovation. A blue ocean strategy 4 actions framework example typically isn’t concerned with existing competitors—focusing instead on creating new demand.

To create a four actions framework, simply gather your team and tap into our four actions framework template. From there, you’ll find sections labeled with each of the four actions: reduce, eliminate, create, and raise. In each box, answer the prompting questions—jotting down ideas and sharing feedback with your team in real-time.

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