Break new ground with our four actions framework template

Brick by brick or all at once, build an innovative strategy together on FigJam’s research and design templates.

four colorful squares with arrows that each point to a white circlefour colorful squares with arrows that each point to a white circle

Four actions framework

Eliminate, reduce, raise, and create to improve your products and services on our free collaborative templates.

Keep the window of opportunity open

Find new ways to cut costs, spark innovation, and take your market share with a clarifying 4-part framework.

Innovate in the long run: Stay competitive over time when you continuously find new ways to move beyond market norms.

Cut your losses: Save on cost and retain value most effectively by learning where to scale back and when to eliminate.

Address evolving needs: Keep up with changing customers’ perspectives with a tried-and-true framework for product improvement.

colorful sticky notes over a yellow document that points to a white circlecolorful sticky notes over a yellow document that points to a white circle
colorful rectangle shapes with he words reduce, raise, eliminate and create written over each squarecolorful rectangle shapes with he words reduce, raise, eliminate and create written over each square

Caution: Brainstorm in progress

Get your crew in the zone with our interactive templates. Shout out insights in our shared workspaces through Community-built widgets like Badge, Flipcard, and Lil Notes. With FigJam, collaboration is a four-way street.


The 4 actions framework is a powerful tool for improving and refining products and services. A four actions framework example typically includes the following strategic categories, which prompt you to think about your product as it relates to the industry standard:

Reduce – Are there product features that should be reduced below the industry standard?

Eliminate – Are there standard elements that should be removed to cut costs or boost efficiency?

Create – Are there new developments to pursue that are not yet provided by the industry?

Raise – Are there product elements that should be enhanced above the industry standard?

The 4 actions framework reveals potential ways of providing value to the customer. It also ensures your team uses existing resources effectively.

The goal of this exercise is to assess the competitive landscape, conduct market research, and identify opportunities for differentiation and improvement. Teams are able to reduce resources in specific areas that aren't currently driving customer value, in order to focus on the features that promote differentiation and increase competitive advantage.

The four actions framework can be useful for a variety of different teams and scenarios. Try this exercise if you're running into the following:

  • Your product is struggling to find a unique value proposition or business strategy that differentiates itself from the competition.
  • Your brand is thinking about entering a new market (or considering disrupting a known market space).
  • You're looking for ways to trim costs and reduce inefficiencies to maximize customer value.

Developed by W. Chan Kim and Renee Mauborgne in their 2004 book of the same name, the blue ocean strategy is a way of creating a new market space by pursuing both product differentiation and lower input costs.

The blue ocean 4 actions framework prompts developers and designers to reduce inefficiencies and raise unique selling points to find new avenues for innovation. A blue ocean strategy 4 actions framework example typically isn’t concerned with existing competitors—consider the competition irrelevant, and instead, focus on creating new demand beyond the known market space.

To create a four actions framework, simply gather your team and tap into our four actions framework template. From there, you’ll find sections labeled with each of the four actions: reduce, eliminate, create, and raise. In each box, answer the prompting questions—jotting down ideas and sharing feedback with your team in real-time.

Conduct through research on the existing industry standard to understand competitors' strategies. Involve key stakeholders as needed, and clearly define your customer's needs and preferences. From there, develop a unique value proposition that meets your customer's needs, helps you claim additional market share, and drives value beyond the industry standard.

Other templates you might like

Explore 1,000+ templates on the Figma community

Explore even more templates, widgets, and plugins—all built by the Figma community.

Figma communityFigma community