Hit the sweet spot with our kano model example

Whether you’re planning your first product launch or releasing a fresh update, FigJam templates help you balance customer needs with available resources to find the most effective strategies with a customer satisfaction tool.

a box with an XY axis splitting it into four quadrantsa box with an XY axis splitting it into four quadrants

Kano model example 

Cook up a promising feature idea together to promote customer loyalty with our free editable templates.

Decide how the cookie crumbles

Don’t leave your next feature update or product attribute to chance. Rank your ideas, select your strategy, and satisfy customers with our free editable template.

Set strong milestones: Organize your product roadmap by priorities for the most effective planning.

Face the trade-offs: Weigh highly desired feature ideas against implementation costs, so you use resources efficiently.

Smooth out decision-making: Highlight features that provide the greatest customer satisfaction to help product managers and UX designers see eye-to-eye.

four quadrants on an XY axis with white sticky notes in each quadrantfour quadrants on an XY axis with white sticky notes in each quadrant
An XY axis with four quadrants, smiley emojis, and thumbs up and down emojisAn XY axis with four quadrants, smiley emojis, and thumbs up and down emojis

Order a baker’s dozen of ideas

Roll out the best set of features with the entire team. Share innovative suggestions with our Anonymous Thoughts widget, weigh different ideas with an Alignment Scale, and pick the best of the batch with Simple Vote. When you bring the whole team together on FigJam’s collaborative templates, the proof is in the pudding.

Have your cake and eat it too

Don’t just decide on the best ideas with our Kano framework. Turn your favorite feature into reality with templates from our Community.


The Kano diagram categorizes product and service features by the level of customer satisfaction they may provide. Product managers and UX designers across all industries use Kano prioritization in product planning, weighing the trade-offs between customer needs and the cost of implementing certain features.

So, exactly what does the Kano model measure? It tracks features along two axes—satisfaction and functionality—which divide the Kano chart into distinct quadrants. Product features will fall into the quadrants according to how they measure on the satisfaction and functionality scales, allowing your team to see at a glance which ideas to prioritize.

The main aim of the Kano matrix is to help teams prioritize among different product and service features. When resources are limited, teams have to decide how to invest their time, skills, and energy. A Kano model template helps you select which features can meet user needs at the lowest cost.

A Kano analysis example covers four categories of features—each assigned to its quadrants—as follows:

- Attractive requirements – Jot these nice-to-have features in the top right box. Attractive requirements satisfy the customer but are not necessarily missed if they’re not present.

- Performance requirements – These useful features belong in the top left box of your template. They help increase customer satisfaction. And the more the feature gives, the better.

- Mandatory requirements – Fill these must-have ideas in the bottom right box. Without these functionalities, the customer will be dissatisfied.

- Indifferent requirements – These suggestions appear in the bottom left box. Indifferent requirements don’t matter to the customer and, therefore, won’t likely matter to your product team.

Interested in the Kano framework? Start categorizing your top ideas with our Kano model template.

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