Prepare for your next experiment with our research plan example

From user personas and stakeholder analyses to a research plan sample that can help form a strong foundation for your experimentation, FigJam’s has plenty of resources to help you meet your research objectives.

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Research plan

Use this interactive template to collaborate with your team and create a top-notch strategic research plan that will uncover the answers you’re looking for.

Ready, set, plan!

Keep your team on track by agreeing on important aspects of your test and providing stakeholders with the why behind the what of your plan.

Identify important details: Define your research questions, goals, and methods from the onset to keep you focused throughout.

Set yourself up for success: Develop an outline that’ll keep you on track from start to finish.

Gather data: Create a plan that allows you to assemble and analyze the data you need to improve your users’ experience.

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When the planning gets tough, the tough get planning

Work together to align your team’s ideas and goals for the ultimate research plan, complete with a clear objective, timeline, and other necessary components. Brainstorm and swap thoughts with ease, then use your insights to create a game plan that brings every research question to the real world.

Keep your eyes on the prize

With everyone on the same page—or plan—you can stay focused on a clear-cut outcome. Set your plan in motion, then use FigJam’s other templates to move forward into the next phase with ease.


A research plan example is a document that introduces your main question and how you intend to uncover the answer. They often include details like the surrounding context, objectives, methods, budget, timeline, and more to help you learn more about and eventually solve a customer’s pain point or an ineffective interface.

Research plans generally contain information such as:

Background information with general insights into what you already know, why you’re conducting the study, and what the problem is

The objective of your research and what you’re trying to accomplish

Research questions, both primary and secondary, to guide your experiment

The participants and recruitment methods to bring together a relevant, unbiased sample group

Your budget and timeline to plan around any logistical constraints

Intended results, describing what you hope to or anticipate finding

Out of scope elements that will not factor into your experiment

Begin by gathering your team, downloading a shareable FigJam sample research plan, and brainstorming to figure out the issues you’re trying to understand and solve. With that information, you can narrow down your team’s top suggestions to one concrete objective. Then, decide on a few select research questions that will help you achieve your research goal.

As with any good scientific process, you’ll want to thoroughly interrogate and refine your questions using insight from your entire group, until you’re confident in your main question and research method. Don’t be afraid to solicit feedback, leave comments or suggestions, and move questions around—the flexibility is part of what makes FigJam’s market research plan template so valuable to any experiment.

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