FigJam
Zero in on product viability with a value proposition canvas template

Wondering whether people will buy what you’re selling? Align your products and services with customer needs to achieve peak product viability with FigJam’s value proposition mapping tool.

large blue circle next to a large red square with smaller circles and smaller squares over each shapelarge blue circle next to a large red square with smaller circles and smaller squares over each shape

Value proposition canvas template

Tap into the full value of your team by working together on FigJam’s value proposition map.

Get back to basics

Make sure your products and services address the pain points of your target customer. With a simple value proposition map, you can understand what you have to offer and how to serve it up.

Simplify: Get to the heart of your product’s value with a straightforward graphic that highlights essential information.

Evolve: Reveal unmet customer needs and enact changes to improve the value of your products and services.

Sell: Discover what makes your product desirable, and use the knowledge to improve marketing efforts.

blue circle with a smiling emoji in the middle and sticky notes and small blue circles overlayed on itblue circle with a smiling emoji in the middle and sticky notes and small blue circles overlayed on it
red document with a gold start in the middle and three smaller documents overlayed on topred document with a gold start in the middle and three smaller documents overlayed on top

FigJam
Value, added

With FigJam’s value proposition canvas examples, everyone in your organization can add value—all at once. Connect, collaborate, and create using FigJam’s intuitive design tools and Community-built widgets like Simple Vote, Emoji, and Lil Notes.

You don’t have to go it alone

With our value proposition design canvas, your team can pinpoint how to meet—and exceed—your users’ expectations. Perfect your product and take it to market together with Community templates.

FAQs

A value proposition canvas is a research and design document that breaks down the proposed value of a product or service and displays how that value matches up (or fails to match up) with a user’s pain points.

What is the purpose of a value proposition canvas? It allows businesses to take align their product design with the needs and desires of their users, ensuring that there is interest in and demand for the product they’re producing.

If you’re ready to pinpoint your user persona and target their needs, get started with a free value proposition design template from FigJam.

Before you fill out a blank value proposition canvas, you must survey your user (or potential customer). Once you have reliable data about your users’ wants, needs, and fears, you can fill out the user portion of the canvas.

If your product already exists, fill out the product side as honestly as possible, then observe the gaps between what your customers need and what you are currently offering them. If you are developing a new product, use the information on the customer side to build the ideal benefits, features, and experience to create a product concept.

Most value production canvases break into 2 three-part sections:

The first section represents your product/service. This section is divided by the benefits, features, and experience of the product.

The second section represents your users. This section comprises the users’ wants, needs, and fears.

Get started with templates

Design sprints

Explore 1,000+ templates on the Figma community

Explore even more templates, widgets, and plugins—all built by the Figma community.

Figma communityFigma community