AI brand guidelines generator for modern designers
Create, evolve, and scale your visual identity with an AI brand guidelines generator built for designers. Go from a blank canvas to a structured, on-brand system—complete with typography, color, components, and usage rules—in minutes. Iterate with prompts, refine by hand, and keep everything connected to your design system.
Build and scale brand systems with an AI brand guidelines generator
Turn brand ideas into structured systems
Describe your brand personality, values, and visual direction in natural language. The AI brand guidelines generator transforms your input into clear rules for color, type, layout, imagery, and voice.
Design with your real components
Connect to your existing Figma libraries and tokens to generate guidelines that reflect your true design system. Stay consistent, on-brand, and production-ready from the start.
Iterate on voice, visuals, and usage
Prompt for adjustments to tone, accessibility guidance, logo spacing, or component behavior. Refine every detail while keeping your brand guidelines editable and collaborative.
Share and scale with confidence
Publish brand guidelines your whole team can reference—from marketing to product. Keep everyone aligned with a single source of truth that evolves as your brand grows.
Built by real teams.
See how makers, designers, and PMs are using Figma Make to build no-code web apps—from internal tools to product MVPs.
- Jeffrey Lee-Chan
- Gui Seiz
- Matty Williams
- Sahil Ahuja
How to create brand guidelines with Figma Make
FAQs
From the blog
How Figma AI tools helped us bring extra delight to the canvas
For our annual April Fun Day, we used Figma Make, Weave, and MCP to build six mini games that captured the spirit of play. Here’s what we learned.
Build with more context and more control in Figma Make
Starting today, Make kits and Make attachments bring context into Figma Make, so prototypes start from real components, data, and constraints.
6 designs that reimagine how we interact with software
From a multiplayer embroidery sampler to a photo booth that works across time zones, this year's Make-a-thon winners offer new ways to connect, reflect, and play through software.
3 ways product teams are building conviction faster with Figma Make
From communicating complex behaviors to pushing the edges of an idea, product managers at ServiceNow, Ticketmaster, and Affirm are using Figma Make to prototype their way forward.
Workflow lab: AI image tooling and interactive prototyping in Figma
A workflow to try—bringing together precise image editing, Vectorize, and interactive prototypes to move from concept to crit to completion faster.
Show don't tell: Embed Make prototypes everywhere you work in Figma
Today, we’re introducing the ability to embed Figma Make prototypes into Figma Design, FigJam, and Figma Slides, along with new editing tools that help you build and share your best ideas.
More resources
What is MCP?
Read articleLearn about Model Context Protocol (MCP), the open standard that simplifies AI integration like a USB-C for data.
What is Vibe coding?
Read articleVibe coding combines mood-driven design with seamless coding to create immersive digital experiences that connect emotionally and function flawlessly.
How to design an app in five steps
Read articleBuilding an app requires research and constant iteration to meet customer needs. Learn how to design an app and how Figma can help in this guide.