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AI product strategy builder in Figma Make

Turn product vision into working prototypes with AI

From idea to aligned direction

Express your product thinking in prompts

Describe what users do, see, and expect. Figma Make maps your thinking into structured flows and interactive states.

Benefit: Turns abstract strategy into a shared, testable artifact.

Prototype with your real system

Use your team’s components and styles from Figma Design to keep everything on-brand and production-ready.

Benefit: Ensures every strategic concept reflects the real product experience.

Validate with real data

Connect a backend to simulate live states, user data, and edge cases.

Benefit: Surfaces usability issues early—before engineering writes code.

Bridge strategy and build

Generate functional code aligned to your component library and inspect it in Dev Mode.

Benefit: Reduces rework and keeps design and engineering in sync.

Built by real teams.

See how makers, designers, and PMs are using Figma Make to build no-code web apps—from internal tools to product MVPs.

How to build product strategy with an AI product strategy builder

FAQs

From the blog

Abstract illustration of colorful interface elements—including arrows, a letter, a smiley face, a flower, and a square—connected by a winding striped path on a black background.Abstract illustration of colorful interface elements—including arrows, a letter, a smiley face, a flower, and a square—connected by a winding striped path on a black background.

Got skills? Make the Figma agent a better collaborator

From sharing your best thinking to learning from your team’s go-to prompts, here’s what skills unlock in the Figma agent.

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A split-background abstract illustration. The left side is black with a blue diamond, an orange floral motif, scattered orange squares, and bold graphic accents in magenta and olive green. The right side is teal with stacked horizontal pill shapes in orange, blush pink, and dark teal, punctuated by small blue and pink circles.A split-background abstract illustration. The left side is black with a blue diamond, an orange floral motif, scattered orange squares, and bold graphic accents in magenta and olive green. The right side is teal with stacked horizontal pill shapes in orange, blush pink, and dark teal, punctuated by small blue and pink circles.

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Four overlapping lavender clocks with blue hands above a row of galloping white horses on a wooden surface.Four overlapping lavender clocks with blue hands above a row of galloping white horses on a wooden surface.

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A colorful abstract illustration with bold diagonal bands of green, blue, orange, and lavender. Code snippets in monospace type float across the composition on vibrant color-block backgrounds. Two checkerboard patterns appear in opposite corners.A colorful abstract illustration with bold diagonal bands of green, blue, orange, and lavender. Code snippets in monospace type float across the composition on vibrant color-block backgrounds. Two checkerboard patterns appear in opposite corners.

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How Figma AI tools helped us bring extra delight to the canvas

For our annual April Fun Day, we used Figma Make, Weave, and MCP to build six mini games that captured the spirit of play. Here’s what we learned.

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More resources

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    Learn about Model Context Protocol (MCP), the open standard that simplifies AI integration like a USB-C for data.

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    Vibe coding combines mood-driven design with seamless coding to create immersive digital experiences that connect emotionally and function flawlessly.

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