Skip to main content

Generate hero sections right on your canvas

Create compelling hero layouts, headlines, and visuals with AI—directly in Figma Design. Use your real components and styles, explore multiple directions at once, and skip the blank-canvas struggle.

  • AirBnb
  • Atlassian
  • Dropbox
  • Duolingo
  • GitHub
  • Microsoft
  • Netflix
  • The New York Times
  • Pentagram
  • Slack
  • Stripe
  • Zoom

Explore hero ideas faster and in higher fidelity

Figma's agent generates real, editable hero sections on your canvas using your actual design system—not generic templates you'll need to redo.

Side-by-side comparison of a "My projects" screen in light and dark mode, showing Figma's agent applying a dark mode conversion using the prompt "Switch this design to dark mode"Side-by-side comparison of a "My projects" screen in light and dark mode, showing Figma's agent applying a dark mode conversion using the prompt "Switch this design to dark mode"

Explore more directions, faster

Generate multiple hero section concepts in parallel, each built with your real components, typography, and color tokens. Compare options side by side on the canvas instead of mocking up one idea at a time.

Four-screen mobile onboarding flow for a book app called "Dogeared" showing Figma's agent applying a brown color scheme and dark mode across all screens simultaneously using the prompt "Switch to brown color scheme and dark mode"Four-screen mobile onboarding flow for a book app called "Dogeared" showing Figma's agent applying a brown color scheme and dark mode across all screens simultaneously using the prompt "Switch to brown color scheme and dark mode"

Cut the blank-canvas struggle

Skip the slow start. Describe the hero you need—product launch, feature announcement, signup flow—and the agent scaffolds a working layout so you can focus on refining, not rebuilding from scratch.

Figma's agent panel showing a structured summary of 12 design comments grouped into Scope Questions, Design Feedback, and Pending Confirmation, alongside two mobile app screens for a speculative futures museum and a content discovery feedFigma's agent panel showing a structured summary of 12 design comments grouped into Scope Questions, Design Feedback, and Pending Confirmation, alongside two mobile app screens for a speculative futures museum and a content discovery feed

Align your team from the start

Every generated hero lives in your shared file with full prompt history. Stakeholders see the rationale behind each direction, and feedback happens where the work already is.

The features behind the agent

A closer look at what sets Figma's agent apart, built for the way design teams actually work.

  • Screenshot showing Figma AI agent connected to a component library, auto-applying brand tokens to a designScreenshot showing Figma AI agent connected to a component library, auto-applying brand tokens to a design

    Connect to a design library

    Generate and refine using your actual components, tokens, and variables—not placeholder UI you'll have to swap out later.

  • Screenshot of multiple simultaneous AI design prompts running in FigmaScreenshot of multiple simultaneous AI design prompts running in Figma

    Parallel prompting

    Run multiple prompts at once so you're evaluating directions in parallel, not burning time on each one in sequence.

  • Screenshot of a shared Figma AI conversation thread with design commentsScreenshot of a shared Figma AI conversation thread with design comments

    Shareable threads

    Share a thread and your team sees the full prompt, context, and iteration history behind any design. No separate handoff needed.

  • Screenshot showing Figma AI agent skill options for automating design workflowsScreenshot showing Figma AI agent skill options for automating design workflows

    Skills

    Package your team's workflows and conventions into reusable /commands anyone can run on demand.

Figma feels like a natural extension of my hand. I do my design ideation on the canvas, and now the agent takes it the last mile. With my design libraries connected, I can move from design to code faster than ever before.

Andy Madrick
Product Designer, Notion

Notion logo

Get started with Figma's agent

  • Step 1: Open the agent

    Select Agents in the left side rail or hit CMD + Enter. Add a frame to the canvas where you want the hero section to land.

  • Step 2: Describe your hero section

    Tell the agent what you need—a product launch hero, a signup-focused layout, a feature announcement. Point it to your design library so it uses your real components.

  • Step 3: Review on the canvas

    Check the generated hero section. Not the right direction? Refine in the same thread or start a parallel one to explore a different approach.

  • Step 4: Keep refining

    Prompt again to adjust copy, swap imagery, or try a new layout. Everything stays editable, so you can fine-tune by hand or keep prompting until it's right.

Become an agent expert

  • The Figma design agent is here

    Watch Figma's AI Agent in action and see how to put it to work in your own workflows.

    Read more
  • Figma agent playground intro screen with a 'Start' button and a sample chat prompt: 'Hey Figma, can you create different layouts for my reading app?Figma agent playground intro screen with a 'Start' button and a sample chat prompt: 'Hey Figma, can you create different layouts for my reading app?

    Work with the Figma agent

    Hands-on playground to explore Figma agent's capabilities — from bulk edits to feedback implementation — with step-by-step guidance built right in.

    Get started
  • How to use Figma agent in your design workflows

    Learn how to use Figma agent in your design workflows with a step-by-step tutorial from the Figma team.

    Watch now

FAQ

An AI hero section generator helps designers create above-the-fold layouts—headlines, imagery, calls to action—from a text prompt. Figma's agent does this directly on your design canvas, generating real components from your connected design library instead of generic placeholders. The result is an editable hero section you can refine immediately.

Open the agent from the left side rail or press CMD + Enter. Describe the hero section you need—mention the purpose, tone, and any specific elements like a signup form or product image. Point the agent to your design library so it uses your real components. Review the result on the canvas and refine with follow-up prompts until it's right.

Figma's agent can generate responsive layout variants based on your prompts and design system. You specify the breakpoints and describe how content should adapt—whether elements stack vertically on mobile or expand horizontally on desktop. The agent produces multiple variants you can compare and refine, though you stay in control of the final design decisions.

AI layout optimization saves time on repetitive adjustments like spacing fixes, alignment corrections, and responsive adaptations. It lets you explore different layout approaches quickly without manual rebuilding. In Figma, these benefits happen right where your team already works, so optimizations stay connected to your shared file and design system.

Figma's agent is available on all paid Figma plans. You'll find it in the left side rail in Figma Design. During the current open beta, it doesn't consume AI credits—so it's a good time to explore, experiment, and share your feedback with us.