Connect your design library
Point the agent to your design system so generated copy reflects your brand's tone, terminology, and component patterns.
Generate marketing copy right in your designs
Write headlines, taglines, product descriptions, and CTAs with AI—directly in Figma Design. Your copy lands in the same file as your layouts, ready to refine and ship together.
Write copy that fits your design context
Figma's agent generates marketing copy that works with your layouts, components, and brand—not generic text you have to rework.
Generate copy in design context
Figma's agent sees your layouts, spacing, and structure when generating copy. Headlines fit your hero sections. CTAs match your button sizes. The copy works because it's written for the design it lives in.
Cut the back-and-forth, stay in flow
Stop copying and pasting between writing tools and design files. Generate headlines, descriptions, and microcopy right on your canvas—then refine without breaking your creative momentum.
Keep your team aligned on copy
Generated copy lives in the same file your team designs in. Everyone sees the latest version, can comment directly, and builds on the same source of truth. No lost docs or outdated drafts.
The features behind the copy
A closer look at what sets Figma's agent apart, built for the way design teams actually work.
Run prompts in parallel
Explore multiple headline directions or tagline variations simultaneously. Compare options on canvas instead of waiting one by one.
Shareable threads
Share a thread and your team sees the full prompt, iterations, and context. Stakeholders understand the thinking behind every copy choice.
Refine with follow-ups
First draft not quite right? Adjust tone, length, or focus with another prompt in the same thread, or branch into a parallel direction.
Figma feels like a natural extension of my hand. I do my design ideation on the canvas, and now the agent takes it the last mile. With my design libraries connected, I can move from design to code faster than ever before.
Andy Madrick
Product Designer, Notion
Get started with Figma's agent
Open the agent
Select Agents in the left side rail or hit CMD + Enter. Start with your design selected so the agent can see the context.
Describe the copy you need
Tell the agent what to write—a headline, product description, CTA, or tagline. Include tone, audience, or length if it helps.
Review on your canvas
Check the generated copy in your design. Refine in the same thread or start a parallel one to try a different direction.
Keep iterating
Prompt again to adjust tone, shorten copy, or try new angles. Everything stays editable so you can fine-tune by hand too.
Become an agent expert
The Figma design agent is here
Read moreWatch Figma's AI Agent in action and see how to put it to work in your own workflows.
Work with the Figma agent
Get startedHands-on playground to explore Figma agent's capabilities — from bulk edits to feedback implementation — with step-by-step guidance built right in.
How to use Figma agent in your design workflows
Watch nowLearn how to use Figma agent in your design workflows with a step-by-step tutorial from the Figma team.
FAQ
An AI marketing copy generator uses artificial intelligence to write headlines, taglines, product descriptions, CTAs, and other marketing content. Figma's agent brings this capability directly into your design canvas, so the copy you generate lives alongside your layouts and components—ready to refine and ship without switching tools.
Figma's agent reads the context of your design—layouts, components, structure—when generating copy. You describe what you need in a prompt, and the agent writes copy that fits your design. You can refine with follow-up prompts, explore parallel directions, and edit the text directly on canvas.
AI-generated copy works best as a starting point. Figma's agent helps you move faster by generating options you can refine, not final drafts you ship untouched. The quality improves when you provide context—tone, audience, constraints—and iterate with follow-up prompts until the copy fits your needs.
Figma's agent is available on all paid Figma plans. You'll find it in the left navigation bar in Figma Design. During the current open beta, it doesn't consume AI credits—so it's a good time to explore, experiment, and share your feedback with us.
Build faster with Figma's agent